Red One gains more than 50 million viewers on Prime Video

Red One has become Prime Video’s biggest ever original movie

Red One may have failed to light up the box office but it has broken streaming records to become Prime Video’s biggest original movie ever, with more than 50 million watching it last weekend according to Variety.

“Given the audience response to ‘Red One’ both in theaters and on Prime Video, the film will clearly be a perennial holiday favorite for years to come,” said Amazon MGM Studios boss Jennifer Salke.

“Every film is different, and we are so grateful for the partnership with our filmmakers in collectively finding the right strategy to get this film in front of the widest possible audience. With ‘Red One,’ there was no doubt that strategy needed to include a theatrical release and associated marketing campaign, which drove audiences to theaters and generated awareness for the film with viewers who would ultimately tune in on Prime Video. It’s rewarding to see our plan pay off for customers, and we are incredibly thankful to the entire filmmaking team and cast who helped make it happen.”

Red One stars Chris Evans and Dwayne Johnson and is a christmas caper which sees them save Santa from the evil Christmas Witch.

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